Pepsi, GrabFood Team Up to Launch “Grab x Pepsi Food Buddy (Year 3)” Campaign,

Offering Food Lovers with Wide Variety of Value Deals, Serving as Dining Companion for Every Dining Moment Throughout 2021

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Suntory PepsiCo Beverage (Thailand), manufacturer and distributor of Suntory and PepsiCo beverage brands in Thailand, partnered with GrabFood, the most popular on-demand food delivery platform, for the 3rd year to launch “Grab x Pepsi Food Buddy (Year 3)” campaign to provide food lovers with value for money dining deals aimed at enhancing consumers’ dining experience in 2021. As people have different culinary preferences and appetites in everyday dining moment covering celebratory, occasional, and festive dining as well as having a whale of the time having a casual dining with family members, loved ones and friends, the co-campaign “Grab x Pepsi Food Buddy (Year 3)” has been initiated to cater to such diversity of culinary delights to offer tempting food promotions and value deals from GrabFood and Pepsi. “Grab x Pepsi Food Buddy (Year 3)” provides a wide range of privileges from participating restaurants to customers who make food orders via GrabFood. Fans of GrabFood and Pepsi will get discounts of up to 50% and 400,000 other discount codes for new and current customers (terms and conditions are applied). The campaign highlights two heartthrob singers Pongsak “Aof” Rattanaphong and Rhatha “Ying” Phongam that will liven up the co-campaign to deliver happiness to customers and gourmets via discount codes from Pepsi to be redeemed on GrabFood throughout this year.

Somchai Ketchaikosol, Chief Marketing Officer of Suntory PepsiCo Beverage (Thailand), said the evolving socialization and accessibility to advanced technologies have led to consumers discovering a future-forward approach to enhance convenience such as food delivery service and making food orders online. GrabFood is the leading food delivery service in Thailand, and one of the key strategic partners of Pepsi. It is excellent in business development and establishing brand awareness among target customers. GrabFood has seen exponential growth, being able to rapidly expand its food delivery services to reach out to customers in upcountry provinces and gate cities. Hence, Suntory PepsiCo Thailand is confident in its potential and decided to team up with GrabFood for the 3rd year. The goal of “Grab x Pepsi Food Buddy (Year 3)” dining campaign for this year is to be the best dining companion for all food lovers and gourmets across the country through a variety of more enticing, more value deals and promotions than ever before.

The co-campaign also offers special privileges to over 5,500 participating eateries nationwide as they will get media exposure via advertising on the GrabFood application. Moreover, there will be support content about food and restaurant recommendations available at “Pepsi Recommended” feature on the GrabFood application as well as jacket uniform and thermal delivery bags beautifully complete with Pepsi and GrabFood logo and a slogan “Ordering food from this restaurant by GrabFood, Deliciousness guaranteed by Pepsi” to promote the campaign. It is because Pepsi stands ready to be the best dining companion for your everyday dining moment throughout 2021.

Somchai Ketchaikosol, Chief Marketing Officer of Suntory PepsiCo Beverage (Thailand)& Chantsuda Thananitayaudom, Country Marketing Head at Grab Thailand

 

Chantsuda Thananitayaudom, Country Marketing Head at Grab Thailand, said GrabFood is pleased to collaborate with Pepsi, the most popular beverage brand among Thai people, for the 3rd year to create an enjoyable dining experience in every dining moment for consumers ordering via GrabFood. The pleasant dining experience will be further enhanced by the expansive network of quality restaurants and beverages of GrabFood and Pepsi. The success from last year’s collaboration will be continued to provide consumers with a pleasant culinary experience and delicious meals that go harmoniously with Pepsi. We will work together to further delight our users with attractive, value-for-money deals, and enhance their food delivery experiences through food pairing recommendations. We are excited to launch our Pepsi Recommended feature on GrabFood for our users to easily discover the wide range of restaurants and food options that pair well with Pepsi. “Grab x Pepsi Food Buddy (Year 3)” campaign offers discounts of up to 50% and more than 400,000 discount codes. New users who spend at least 200 baht get discounts of up to 100 baht when adding the code “PEPSINEW”, while the current users who add the PEPSI code get a 10-baht discount and free delivery for the first 3-km distance. Terms and conditions are applied.

In summer this year, the GrabFood x Pepsi campaign is offering special promotions for food lovers. They are available at Pepsi Recommended feature on the GrabFood app from April 26 to May 16, 2021. There are lots of tempting deals and value promotions from Pepsi and GrabFood to celebrate the summer as customers also stand a chance to win a wide array of prizes during the campaign.

For more information and inquiries, visit Facebook PepsiThai or LINE Official Account @Pepsi.